The novel approach feeds into Brave’s stated desire to ‘repair a broken digital ad ecosystem - one that is invasive and riddled with fraud’ while simultaneously helping individuals to ‘reclaim their own data privacy’.īrave was launched back in 2016, at first employing a business model which distributed 15% of ad revenues to readers. Privacy by design and no tracking are integral to our mission to fix the Web and its funding model.” Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance.
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